Vox Group, a guiding technology company operating in over 150 countries, has launched an expanded version of its AI-powered live translation device, Vox Aura. First introduced in 2025 at WTM London, Aura now supports simultaneous translation in up to four languages from a library of 200, up from the initial 50, addressing the challenge of language barriers in group tours. This update transforms Aura into a smart transmitter, built on feedback from operators and guides who sought a solution not just for language but for enhancing the overall tour experience.
One Guide, Multiple Languages
Aura allows a single guide to speak once, with guests receiving the tour in their preferred language. This eliminates the need for additional equipment or interpreters, ensuring an inclusive experience for all participants. Guests require no smartphone, downloads, or roaming fees, as the audio is delivered over Vox’s established radio link, a system trusted by operators for 25 years.
The device has been praised by operators as a “game changer” for its ability to cater to diverse language needs without requiring guides to repeat themselves or manage extra gear. Fabio Primerano, Chief Executive Officer of Vox Group, highlights that Aura gives guides more tools and operators more opportunities to enhance their offerings.
Tailored Tours for Diverse Groups
Beyond translation, Aura offers multiple channels tailored to different listener preferences, such as historical deep-dives or children’s versions. This flexibility allows one tour to accommodate families, specialists, and first-time visitors simultaneously, ensuring each guest receives a personalized experience without burdening the guide.
For guests who are deaf or hard of hearing, live subtitles can be sent directly to their phones, enabling them to follow along in real-time without needing separate equipment. This feature seamlessly integrates accessibility into the tour, ensuring no guest feels singled out.
AI Support for Guides
Aura’s AI companion provides guides with verified information for unexpected questions and local context, such as place names or sayings, enhancing the tour’s authenticity. It also offers stories and quizzes to engage groups during downtime, like long transfers, keeping guests connected to the experience.
The system relies on operator-approved content and verified sources, ensuring guests receive accurate and consistent information. This approach empowers operators to control the narrative while addressing operational challenges, such as managing mixed-language groups within a single tour departure.