The Branded Residences Report 2025–2026 records strong global growth, with 910 projects expected by end-2025 and a confirmed pipeline of 1,747 developments by 2032.
This growth reflects a year-on-year increase of 19%, with the total number of schemes expected to rise from 764 in December 2024 to 910 by the end of 2025.
Global Expansion and Diversification
During 2025, 25 countries introduced their first branded residential projects, alongside the entry of 39 new hotel brands and 19 new non-hotel brands.
This indicates continued diversification across the sector, with branded residences expanding significantly over the past decade.
From 323 developments in 2015, the total is projected to nearly triple to 910 by the end of 2025, assuming all pipeline projects are completed.
Pipeline Growth and Regional Distribution
A further 837 projects are already contracted and scheduled for delivery by 2032, bringing the global total to 1,747 branded residences.
This pipeline reflects confirmed developments rather than projections, highlighting sustained developer activity and continued brand participation.
Regional distribution continues to evolve, with Asia Pacific recording strong growth of 55% over the past five years.
Africa is emerging as a developing market, with 10 completed schemes across the continent by 2026.
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In terms of location, completed projects remain slightly weighted towards urban developments, although regional variations exist.
Hotel Operators and Brand Participation
Hotel operators continue to play a dominant role, with Marriott and Accor leading in scale, supported by multi-brand portfolios exceeding 35 brands each.
Four Seasons maintains a strong position as a single-brand operator, with Mandarin Oriental positioned just outside the top tier.
Other major groups, including Hilton, Hyatt, IHG, Radisson, and Wyndham, form a second tier, combining volume with diversified brand portfolios.
Regional and lifestyle-driven brands are also gaining traction, including Emaar, Jumeirah, Nikki Beach, Faena, and Cipriani.
Non-hotel brands are maintaining a steady and gradually increasing share, with design-led brands leading adoption.
Growth is also being recorded among fashion, food and beverage, and automotive brands, while new categories such as media, publishing, music, and art are entering the sector.
Resort developments account for a stronger share of the pipeline, particularly in Asia Pacific, indicating continued expansion in leisure-oriented destinations.