Choose These Digital Marketing Trends To Use In 2019
By the year 2020, digital media expenditure is estimated to take almost 24% of the advertising sector. It is a huge increase from 15%. We can thus say that digital media is an essential aspect in business. Today, those in digital marketing need to go for latest trends and updates.
The use of chatbots remains a top digital trend, and it replaces the live customer care people. Artificial intelligence makes chatbots popular and helps communicate with clients as robots.
Marketers go for the progressive web apps and accelerated mobile pages, know to reduce load time in websites. When used the technology cuts on the load time for webpage up to 0.5 seconds.
One of the leading digital marketing trends in 2019 is the rise in video use. Though many adverts were run on television, there are shared platforms like YouTube, Facebook and Netflix.
Among the leading trends in digital marketing is the use of virtual and augmented reality. When virtual reality is used, it provides a new environment but applying augmented reality will provide virtual items. The technology is used to enhance the buyer experience with the products and services before making the purchase. When used, a person who buys your items will not be returning them.
The other trend used here is content generated by users. The online sellers like Alibaba and Amazon have tapped and now use this trend. The past buyers are allowed to do the rating and recommendations. The user-generated content approach has helped the seller recruits new buyers.
Artificial intelligence is another trend used. Many marketers are now relying on AI, which helps to find the purpose in profiling internet users to target the ads. The use of AI helps to power the chatbots, which engage clients and help in customer experience. With the development of AI and applied in digital marketing, your clients get satisfied.
Omnichannel is another trend used today. In the past, people talked to buyers using multiple channels. Websites email and social media were used independently. Tracking of clients has become easier when Omnichannel is applied to make the above platforms continuous and single.
It is good for marketers who use personalization and marketing automation. People use automated email to ensure buyers find the relevant items and buy. The availability of artificial intelligence makes marketing tools and search engines to curate content. When you use the marketing company, it will create relevant content that targets the audience.
Nowadays, the use of voices search is becoming popular on certain platforms like Amazon and replaces typed searches.
Another trend is to use native ads. Visitors use ad clock software to block ads in their browsers. However, marketers use native ads that appear as needed content. A customer will start interacting with the ads.
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