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Top Instagram Features That Your Business Should Use for Marketing

Instagram is one of the top social media platforms where you can share pictures and videos. As for the businesses, Instagram is more than that and provides a great platform for marketing. By reading this article, you will discover more about some of the useful Instagram features that your business needs for marketing.

One of the most popular Instagram features that could help your business in marketing is Instagram stories. There are two common options for Instagram stories which include Instagram stories ads and Instagram story video that may be useful in attracting new customers from your audience. You should be aware that Instagram stories ads will be posted at a cost but the benefits you will enjoy will exceed the cost.

Another top Instagram feature is the push notifications. The push notifications will come in handy in automating the process of modifying your followers that there is something new posted and to make the most out of the push notifications, ensure that you post high-quality content regularly and also use call to action buttons.

The other best Instagram feature is known as geotagging. By geotagging, it will be possible to attract the Instagram users that are within the proximity of your business because your business is going to be more visible to them.

Another Instagram feature that you should consider making use of is live video. Because live video is real-time, it is one of the best ways in which you can build credibility among the Instagram users. With live video, you can show of your new products and also improve brand recognition.

Photo filters is another useful feature on Instagram that your business can make use of. When your business uses photo filters and Instagram, you will achieve a lot as far as social profile branding is concerned. By utilizing photo filters in which you post, you will create a team that can be recognized accurately by your followers.

Hashtags are the other top feature that you could use on Instagram. You could consider using the hashtags that are trending in the post that you publish because this will enhance the exposure for your business. For the marketing activities of your business, another Instagram feature that is going to prove to be worthwhile is the emoji polls. Using emoji polls will enable you to ask your followers questions and will get back to you with what they think, which will make them feel appreciated because their thoughts are put into consideration.