Top Reasons To Consider Investing In Social Media Marketing
There are over 3 billion people around the globe with social media accounts. With such massive numbers, it is impossible to ignore the role of social media in our daily lives. When you run a business in modern times, but it is not on social media, you need to get on it immediately. Here are some of the most significant benefits of social media marketing.
One of the best reasons why you need to invest in social media marketing is the fact that this helps you enhance brand recognition by getting the name of your company out there. When your brand becomes more recognizable and popular, it will be seen as trustworthy, and it is likely to stick in people’s mind for more extended periods of time. The use of hashtags among other tools ensures that your posts are filtered into like-minded timelines and newsfeeds. On Twitter, one needs to check the trending bar and see what most people are talking about, and use the trending tags to reach even more people. Regardless of the size of a company, spending on social media marketing will work to help increase brand awareness. Whether it is a global, corporate juggernaut such as Coca-Cola or this trusted company operating out of Palm Harbor, FL, social media can be instrumental in increasing brand awareness.
At its nature, the primary aim of marketing is conversion. Conversion is when the targeted audience comes across the marketing message and performs the desired action such as making a purchase. Social media has higher chances of conversion since a tap of finger or a click of a key gives the customers a chance to react to your posts. Social media also increases the chances of conversion since it provides the opportunity to humanize your company, by allowing your business to interact with customers directly.
According to a recent study, over 84% of social marketers indicated that they had experienced increased traffic after putting as little as six hours efforts per week. While this stat indicates that the power of social media as a marketing tool, it also emphasizes the adage- work smart, not hard. When you invest an hour in every day for social media marketing; it will be a chance to increase traffic to your website.
One of the best reasons why you need to consider utilizing social media marketing is the fact that this gives the customers a more personal experience. The business can make a user feel special by giving them a mention whenever they react positively to social media posts, and this fosters a strong relationship between your brand and the customers. You will also have a chance to take proactive measures when a customer complains about your services or products, and this will show that you care about your service and the customers.