Why Nike is so Popular
What may be trendy today may not be trendy tomorrow. If a brand is unable to stay relevant, then they suffer a risk of losing its market. Nike has embraced these key factors to make it a market dominator. The promotion happened after the United States Olympics trials in Canada. Nike some of the things Nike deals include jazzy, sportswear, footwear, most of the Nikes production are for sports reasons. People have embraced casual wear in the recent past.
Poaching of high ranking celebrities to sell their brand. Nike takes this to their advantage to sell their products to the fan thorough their esteemed athlete, a new creation and design is created with relevance to the celebrate or athlete. Nike maximizes the sale by naming the shoe line to a certain celebrity, thus capturing all their fans. Long term commitments have more impact than short term commitments. Nike is vigilant to identify an upcoming and potential celebrity. Nike has ensured that their markets stable thus encouraging celebrities to renew their contract with them over and over again.
Nike has managed to stay popular through excellent marketing campaigns. Marketing involves making a brand known to its potential marketing. Nike has influenced a large population using its slogan the ‘ do it.’ With their quality products, Nike has die-hard fans who will buy any new product from Nike. Nike ensures that their products are produced and available to all their potential clients once the new designs are out. If the celebrity they love wears a certain shoe Nike ensures that there are a variety of sizes for children and adults.
Reducing the completion against them has Nike to be a renowned brand. There are a large number of Nike competitors all over the world. Through mutual agreements, Nike dissolves competing companies making them part and parcel of the brands. Low competition for a large brand like Nike means more and more sales. Nike is, therefore, able to own most of the shoes, clothes and other accessories on market shelves. The more the companies bought out by Nike, the more their dominance in the market.
In conclusion, quality products have maintained Nike’s market dominance. When shopping every individual look for quality products. Faithful customers are the best they buy any new product from their esteemed company. Durable products have made Nike a preferable brand to many. Despite the price of the Nike product, customers still buy knowing there is a low possibility of untimely replacement. With the rise in the number of counterfeit companies Nike has been stood out.