Adalte combined its marketplace, supplier tools, and partner platforms into one website to strengthen its global distribution network for multi-day tours and travel packages.
The new central hub, Adalte.com, replaces the earlier division between its corporate site and the Community.Travel platform. Travel businesses now use a single portal to handle bookings, distribute products, and access support and technology services.
This change supports a larger effort to create a more connected system for the multi-day travel sector. The platform aims to unite tour operators, destination management companies, suppliers, and distributors in one digital space.
Existing customers experienced no disruption during the transition. The tour operator console stayed the same, allowing current users to keep managing connections and bookings without interruption.
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New suppliers join as network expands
Adalte’s supplier network has grown recently, with new companies adding their products to the platform. Julia Tour, a Spanish destination management company, joined at the end of June to offer its tour portfolio to partners. Sense of Africa, part of the Tourvest Group, also connected, bringing travel experiences across the continent.
Julia Tour’s first products became available on Adalte within weeks of signing up. The quick setup demonstrates how the platform can accelerate the digitization of complex multi-day itineraries and make them easier to distribute.
The growth reflects Adalte’s goal of creating an international marketplace that links travel product creators with distributors. The platform focuses on multi-day tours and packages, which often involve multiple suppliers, markets, and commercial relationships across booking, content management, and distribution.
Adalte’s technology simplifies these processes, providing tools to manage and distribute complex itineraries more efficiently. The move to Adalte.com establishes a single environment where partners access information, products, connections, and support.
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CEO says platform is foundation for global growth
Davide Galleri, Adalte’s CEO, described the launch of Adalte.com as the outcome of a long-term effort to create a single brand and platform for global partners. “Our ambition is to become the central point of reference for our partners worldwide, bringing together information, technology, product, connections, updates, and support,” he stated.
Galleri explained that multi-day travel involves significant complexity, especially when businesses distribute products across multiple partners and international markets. “Our role is to simplify the technology and connectivity behind that process,” he added.
The company will keep expanding the platform with new suppliers, markets, and languages. More developments are expected as Adalte strengthens its international distribution network.
The platform is designed to bring tour operators, destination management companies, suppliers and distributors together within one digital ecosystem. A growing number of travel companies are connecting their products to the ecosystem as demand increases for technology that can digitise, manage and distribute multi-day travel products.